World Innovations Forum, in Zurich Switzerland, invites entrepreneurs, innovators and thinkers every year, from all over the world to tackle global challenges and improve sustainability.

Trustbrand Global, a sustainable fintech company from Gothenburg, Sweden, has been nominated as the Swedish representative for start-up of the year by the World Innovations Forum.

“It’s a great pleasure to be recognised for our groundbreaking work. In a World where everything leaks and everyone speaks, trustworthiness in corporate communication will be essential, especially when they will be thoroughly examined by the new European sustainability law. We will see a lot more ethics and trustworthiness in the debate. The timing is perfect, and companies have to become more transparent, they are not as bullet proof as they might think they are. Trustbrand is asking the difficult questions; Do companies deliver on their promises? Do they communicate transparently? Do they prioritise and tackle their most critical risks? The risk for a corporate brand is exposed everyday and it is essential for a company to be prepared and have a process in place”, says Hans Sinclair-Sachs, Founder of Trustbrand Global.

Trustbrand is taking the lead as the most holistic solution for sustainability, unlocking exclusive sustainability data using AI and has created the world’s first digital certification process for corporations to become a Trustbrand, based on UN’s Global Compact and its ten principles, UN’s framework for sustainability.